ABOUT MAST SALES GROUP
We Believe Business Should Elevate Everyone It Touches.
WHO WE ARE
More Than a Manufacturer’s Rep.
MAST Sales Group is a modern sales and marketing agency specializing in the swimming pool, spa and outdoor living industries.
Within the industry, we’re known as a manufacturer’s representative. But what we do extends well beyond traditional representation.
We build strategic partnerships with manufacturers and connect their products with wholesale distributors, dealers, builders, contractors and industry professionals across the markets we serve.
Our job isn’t simply to get a product into the market.
It’s to understand it. Know who needs it. Educate the people selling it. Build the relationships behind it. And create the momentum that helps it grow.
That’s what representation means at MAST.
SINCE 1987
40 Years of Relationships.
Built for What’s Next.
MAST was founded in 1987 in an industry built on relationships.
Nearly 40 years later, those relationships remain at the center of our business.
But almost everything around them has evolved.
The way people discover products, evaluate brands, communicate, sell and make purchasing decisions has changed dramatically.
We’ve changed with it.
MAST combines the relationships and follow-through that built our reputation with modern sales technology, marketing tools, education and a disciplined approach to growth.
We don’t believe longevity means doing things the way they’ve always been done.
We believe it gives you the foundation to know what should stay and the confidence to keep moving everything else forward.
40 years in, we’re still building what’s next.
1987
MAST Sales Group is founded.
Education & Training
MAST expands its commitment to product knowledge and hands-on industry education.
Technology & Sales Enablement
MAST integrates modern sales, marketing and technology tools into its approach.
Regional Expansion
MAST expands its sales footprint.
2026
MAST enters its 40th year serving the pool, spa and outdoor living industry across 27 states.
WHAT DRIVES US
Elevate Everyone. Elevate Everything.
“Elevate” isn’t just something we say. It’s a standard for how we operate.
Elevate Our Manufacturers
We become an extension of the brands we represent, learning their products, understanding their goals and finding opportunities to expand their reach.
Elevate Our Distributors
We make it easier to access great products, knowledgeable representatives, education and responsive support.
Elevate Our Dealers
We give industry professionals the product knowledge, resources and relationships they need to confidently serve their customers.
Elevate Our People
We believe growth should happen inside the company, too. We create opportunities for our team to learn, lead and become better at what they do.
Elevate Our Industry
We look for better products, smarter technology, stronger education and better ways of doing business because raising the standard benefits everyone.
HOW WE WORK
Relationships Built the Business.
Our Approach Keeps Moving It Forward.
MAST’s approach is built around four interconnected strengths.
Relationships
Trust Is Earned Over Time.
Our business is built on relationships with manufacturers, distributors, dealers and professionals throughout the industry.
We believe responsiveness, consistency and follow-through still matter.
Because they do.
Education
Know More. Sell Better.
Product knowledge creates confidence.
MAST invests in education and training so the people selling, specifying and recommending the products we represent understand what makes them different and where they create value.
Leadership
Don’t Just Follow the Industry. Help Move It Forward.
Leadership means being willing to evolve.
We bring together decades of industry knowledge with a mindset focused on what comes next, from developing our people and educating our partners to identifying opportunities and raising expectations for what representation can look like.
We don’t want to simply participate in the industry.
We want to help elevate it.
Innovation
Keep What Works. Improve What Can Work Better.
MAST embraces technology, modern marketing and advanced sales tools to create a smarter, more connected sales process.
Innovation doesn’t replace relationships.
It helps us serve them better.
THE DIFFERENCE
We Don’t Just Show Up With a Catalog.
Our representatives are expected to become resources within the markets they serve.
- That means understanding the products.
- Knowing the territory.
- Building the relationships.
- Providing education.
- Following up.
- Using technology intelligently.
- And finding opportunities others might miss.
That’s the difference between carrying a line and elevating it.
EDUCATION IN ACTION
A Place to Learn, Connect and Get Hands-On.
MAST’s Training Center in New Lenox, Illinois gives us something not every sales and marketing agency in the industry has: a physical space dedicated to bringing people, products and education together.
It’s intentionally practical.
A place for hands-on product learning, conversations, demonstrations and training that helps industry professionals better understand the products they sell and support.
The Training Center is one more way MAST turns education from an idea into something people can use.
27 STATES
Local Relationships. Expansive Reach.
MAST Sales Group represents manufacturers across 27 states.
Our territory-based model allows representatives to develop a deep understanding of the customers, businesses and opportunities within the regions they serve while giving our manufacturing partners access to a broader sales footprint.
Wherever we grow, the model stays the same: Know the market. Know the people. Be there.
THE PEOPLE BEHIND MAST
People Are Still Our Greatest Advantage.
Technology changes.
Products change.
Markets change.
The importance of having the right people representing your business doesn’t.
Our team brings together sales expertise, product knowledge, regional insight and a shared commitment to creating value for the people we serve.
Nearly 40 years may tell you how long MAST has been here.
Our people tell you where we’re going.
WHAT WE REPRESENT
We Believe in What We Represent.
The products attached to the MAST name matter.
We work with manufacturers across the swimming pool, spa and outdoor living industries whose products bring quality, innovation and value to the markets we serve.
Our portfolio spans products and solutions for the pool, water and the entire outdoor environment.
Frequently Asked Questions
When was MAST Sales Group founded?
MAST Sales Group was founded in 1987 and enters its 40th year in 2027.
What is MAST Sales Group?
MAST Sales Group is a sales and marketing agency specializing in the swimming pool, spa and outdoor living industries. Within the pool and spa industry, MAST is also known as a manufacturer’s representative, connecting manufacturers with wholesale distributors, dealers, builders, contractors and other industry professionals.
What does a manufacturer’s representative do?
A manufacturer’s representative acts as an extension of a manufacturer’s sales organization within specific markets or territories. MAST’s approach includes sales representation, relationship development, product education, training, market development and sales and marketing support.
What industries does MAST specialize in?
MAST specializes in the swimming pool, spa and outdoor living industries.
Who does MAST work with?
MAST works with manufacturers, wholesale distributors, dealers, builders, contractors and other professionals throughout the pool, spa and outdoor living industry.
How many states does MAST Sales Group serve?
MAST currently represents manufacturers across 27 states. Visit the Territory page to see MAST’s current geographic footprint and find the representative serving your area.
Does MAST have a training facility?
Yes. MAST operates a Training Center in New Lenox, Illinois, providing a physical space for product education, demonstrations, hands-on learning and industry collaboration.
How can I find my local MAST representative?
Visit the MAST Territory page to locate the representative serving your state or region.
How can a manufacturer work with MAST?
Manufacturers interested in working with MAST can contact the team to discuss their products, current distribution, goals, target markets and potential fit with MAST’s portfolio.
Let’s Elevate What’s Possible.
Great partnerships create value in every direction.
Whether you’re a manufacturer looking for representation, a distributor or dealer looking for products and support, or an industry professional looking for your local MAST representative, we’d like to hear from you.