MAST PODCAST
How Silk Balance Became a Leader in Spa Water Care: Insights from Susan McPhie
INSIDE THE CONVERSATION
Inside the Conversation
Susan McPhie is Director of Global Sales and Marketing for SilkBalance, and has played a key role at the company since her father founded it in 2007. She brings that perspective to a conversation about spa water care and the rising demand for eco-friendly solutions.
Susan traces how the spa water care industry has changed, why environmental responsibility now matters commercially as well as ethically, and what retail stores can do with water care to hold on to customers rather than simply sell to them once.
The episode closes on emerging trends and a listener question about where spa water care goes next.
Key Topics
- Eco-friendly water treatment
- Building loyalty with eco-conscious products
- Subscription programmes for retention
- Streamlining services for engagement
- Where spa water care trends are heading
- Innovation as a driver of success
What You’ll Take Away
ABOUT THE GUEST
Meet Susan McPhie
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