Navigating Business Expansion with Scott Wheeler of Pools Plus

Scott Wheeler is president of Pools Plus, a pool company based in Grand Rapids, Michigan, now in its 60th year of business. His own route there began with an ambition to teach high school history.

Scott explains how he expanded from a single location to multiple stores, why focusing on core profitable offerings mattered more than breadth, and how he approached the decision of where to open next.

He also covers competing with big box stores and online retailers, the role customer service plays in keeping business, and the employee appreciation tactics behind the company’s team culture.