Mastering Customer Service in the Pool Industry with Jacob Beninati

Jacob Beninati sets out the core values that carried Beninati Pool and Spa through the 2008 financial crisis and beyond. The through-line is high-end customer service as the way to differentiate in a crowded market.

The conversation widens to the whole backyard rather than just the pool, taking in fire pits, outdoor lighting and automated controls, and then to the technology that supports it: 3D pool design and remote service quoting among them.

Jacob also tackles the common misconception that customer service is purely a cost, and explains how exceptional service generates revenue in its own right. He closes with practical advice for pool builders at any stage.