Mastery in Pool Business: Sam Folaron’s Blueprint from Subcontracting to Excellence

Sam Folaron, entrepreneur and owner of Puravida Custom Pools, digs into the parts of the pool business that get least attention. Chief among them is subcontracting, which he argues is widely misunderstood despite its potential for specialisation and for building valuable connections.

He also covers asset management, the fears that come with starting out, and the role marketing plays in a competitive market. A recurring theme is the gap between how quickly pool installation technology has moved and how little the industry’s communication habits have changed alongside it.

Sam makes the case for value-driven, educational content as the way to build local authority and trust, and for a consistent social media presence as a credibility signal. The conversation also covers the growing influence of women in the pool industry and Sam’s own experience mentoring and advocating for greater visibility.