Turning Backyards into Dreams: Mike Peterson on Innovation in the Pool Industry

Mike Peterson, President of Sunco Pools in Northern Illinois, traces a path that began with building a family pool as a child and ended with leading the company. Decades on, his focus is the backyard experience rather than the water alone.

Mike explains how Sunco Pools uses 3D design and technology to show clients their vision before it is built, while keeping trust and craftsmanship at the centre. He also makes the case for finding your secret sauce, the unique value that sets a business apart, and staying focused on it.

Whether the project involves fire features, automation, or turning a simple pool into a full backyard resort, the philosophy Mike describes is about creating lasting memories for families.